Before embarking on the task of making a website
over, it is important to know what's right and what's wrong with
the current site, how well it is serving your business, and where
improvements can be made and new opportunities created. Before we
rebuild, redesign, and upgrade an existing site, we ask many
questions. For a $500 fee, we will examine and analyze your site
and provide a report covering items listed below. We ask our
experts to make the analysis.
You may want to just look at these aspects
yourself and do a little self-examination. To make it easy we have
divided the questions into several categories:
- Accessibility: Is your site easy to find and
fast to load?
- Architecture: Is your site structured and
organized logically and easy to use?
- Functionality: Does your site carry out the
intended tasks with efficiency and effectiveness? Are there
important tasks that it does not yet support?
- Look and feel: Does the site present a unified
image befitting your business? Do all the pages look like they
- Technical: Is there room for improvement for
programming and other behind-the-scenes issues?
- There are about 30 top Web search engines. Can you easily find
your site on them? Can you find summary information about your
company by entering your company or domain name?
- Can you find your site by business type or a search for your
- Have you made your site search-engine-friendly through HTLM
- Have you taken advantage of available Web directories and trade
- How fast does your site load on a typical modem connection? Has
size optimization and delivery accelaration been performed
to make pages faster to load?
- Does the site clearly offer information for the intended types
- Are the information structure, the flow of pages, and the
relation among main and subpages effective and clear to
- Is the site easy and clear to navigate?
- Can the site be made easier to use?
- Is it always clear to a visitor if a page is from within your
site or from an external site?
- Does the site offer a site map to guide visitors? And
is there a way to search for information within the site?
- What exactly does you website do for your business?
- Are there other functions your site can serve that would be
important for your business?
- How closely is your website integrated into your business?
- Can a visitor easily contact the key personnel right from your
site? How fast can you provide a response from such inquiries?
- Do you have access to data on how many hits your site
gets on a day-to-day and month-to-month basis?
- Do you routinely make announcements, news, product promotions,
and other timely information available on your site?
- Can a customer request on-line help or advice from
- Are forms and transactions on your site secure?
- Can you easily modify information and change pictures on your
Look and Feel:
- Does the site look attractive, clear, and employ visual
- How impressive is the homepage?
- Do the pages look unified but not boringly uniform?
- Does your site avoid unnecessary blinking, coloring, and moving
images that can distract from your messages?
- Have the page contents been copy edited? Are they
- Do all parts of your site look as if they belong together? How
about the forms and the results produced from forms?
- Do the color scheme, the size and type of the fonts used, the
page layout, and background color/images combine to project a
desired mood or effect?
- Is the information structure separated from its presentation
(via CSS) so that the site can get a new look without too much
- Do all links work?
- Does the site work on all major systems and browsers?
- Is the site implemented for ease of maintenance and
- Can your site become more responsive or interactive by
incorporating dynamic HTML through
- How efficient, effective, and secure is the server-side
programming (CGI, PHP, and database support)?
- Has appropriate multimedia technology been used?
- Has attention been given to protocol efficiency to increase
site speed and reduce network traffic?